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Surveys for Software & Information Technology Companies
Benefits of Online SurveysDid you know that online surveys offer many advantages over paper or phoned based surveys? Read more...
How can we help software and technology companies?
There are many ways that software and technology companies can use online surveys and questionnaires. Here are a few examples. As much as possible, an online survey should concentrate on one of these subjects and be targeted to the proper audience. Trying to cover too many subjects in a single survey will result in confusion, which leads to inaccurate results. Furthermore, it will lead to a long questionnaire which can significantly drop the participation rate.
Case Study: TGMT Systems, Inc. - Project Drive
We have been working with TGMT Systems on improving their understanding of client needs in the Project Management Sofware field in order to determine what features need to be added to their online project management software called Project Drive.
What we did for Project Drive
The first thing we did was draft a survey questionnaire. The questionnaire had three essential tracks, one for project-managers who create project plans, one for supervisors and executives who track progress, and a final one for regular users who track their time and view their assigned tasks. Each track had a different focus, for example, supervisors and executives generally find features that have to do with reporting progress more important. In order to ask the proper set of questions depending on what was the participant's role, we used skip logic.
Next we customized the look and feel of the survey to match the Project Drive branding. This included setting the color scheme of the survey windows to match the Project Drive colors and included placing the Project Drive logo at the top of the windows. Customization is made easy with Intercept Enterprise Version, our complete Enterprise Feedback Management platform.
We then setup and Intercept to automatically invite certain web site visitors to complete the survey. The intercept was integrated into Project Drive's website by including a small piece of HTML code in certain pages of the site.
We then automated the sending of invitations to participants who signed up for a trial accuont once 15 days of their trial period was over. This was done by modifying the Project Drive's Customer Relationship Management (CRM) system so that it would instruct the Interceptum platform to send out an invitation message. Integration is very easy, the CRM only needs to load a web address on the Interceptum server and specify the participants information, such as name and email.
"Interceptum has managed our intercept client suggestion survey that our website visitors completed directly from our website. Because visitors completed the survey directly from our website, we quickly got valuable information on the features that our users need in a Project Management application. The reports on the survey results produced by their team were complete and looked professional. Thank you!"
Thierry Tremblay, President
TGMT Systems, Inc. | Project Drive
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